Wednesday, January 6, 2010

Chrysler and Italian Exotics to Share Space at Detroit Auto Show

Reports indicate the Fiat Group will favor the Chrysler show floor at the North American International Auto event in Detroit with unspecified models from Ferrari and Maserati. Chrysler fans will have to sidestep past mundane chariots such as the Dode Caliber and Jeep Wrangler in order to get close to the fancy Italian machinery. But maybe that's not such a bad selling strategy? Whether visitors take a closer look at Chrysler's everyday products or not, they will at least see what's available from the U.S. side of the pond.

Last year, Ferrari stayed out of the Detroit Auto Show altogether, but for 2010, Chrysler, Maserati, and Ferrari are all under the Fiat, SpA corporate umbrella. Taking advantage of that, shuffling has gone on to put the group's exotic wares at the Detroit show, right between Dodge and Jeep.

We'll have to also look for the cute little Fiat 500 on display in Detroit, through January 24.

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